You’ve spoken and we’ve heard you! There is a missing link between our consumers and members that needed to be created. This is where the HBA Nation comes in. The Nation is a new branch of our website where we direct potential clients to you, our members.
The HBA Nation is made up of consumers who’ve expressed an interest in building, remodeling, and interior design. They receive a monthly e-newsletter with a few blogs about these topics and a couple questions from our partner of the month. They can also choose to receive the “enter to win” email each month that allows an opportunity for them to randomly win a service or product from an HBA member.
Each month we will partner with a member to offer some kind of giveaway or promotion. To win the prize, HBA Nation members are asked up to four questions designed by our partner. The HBA member that sponsors the “enter to win” offer each month will receive the leads that are generated. For example, are you looking to remodel in the next 5 years? Those who answer yes turn into leads. These unique leads are available only to our partner of the month.
To advertise the Nation and get more HBA Nation members, we have LEAD Marketing utilizing an advertising campaign, “the HBA of Greater Grand Rapids is committed to growing HBA Nation through a paid advertising campaign that will brand the HBA Nation and encourage sign-ups throughout the year,” says Jordan Brown of LEAD Marketing.
Not interested in becoming a partner but want to get involved? We still have three blogs on building, remodeling, and interior design that need to be written in collaboration with our members! Get your name out there as well as some free advertising of your logo and services in one of our articles.
We still have openings for 2017 to be partner of the month, and all you need to do is offer a prize valued around $50-$100. In exchange, you’ll get your company information to the Nation members along with the blog based on products you have to offer, with the added bonus of creating solid leads. If you are interested in getting more information on the HBA Nation opportunities, contact our Membership and Marketing Coordinator, Victoria Patton at 616.281.2021 ext 300.
